BANGKOK (2 Nov 2015) – Thai Beverage signed a three-year extension to what it described as “more than a partnership, a memorable friendship” with Spanish La Liga giants Barcelona.
The company, which makes Chang beer, has been the regional partner of the Catalan side, winners of the La Liga title, Spanish Cup and the Champions League crown, since 2012.
“We decided to extend the contract with Barcelona as a gift to Thai people and football fans in the region. This is a football club that has several millions of fans around the world and our brand will become better known in international market via the partnership.
“We’re very proud to support a great club like Barcelona as the official partner in Southeast Asia. We hope this partnership will provide inspiration to every Thai. We want to maintain the link and move forward together towards long-term success,” said Prapakorn Thongtheppairot, the company’s assistant director.
Barcelona CEO Ignacio Mestre pledged the club’s support in developing Thai football.
“The club and the [Thaibev] company want to support the growth of football in the country. We’ll do everything we can to make football bigger in the region. Barcelona believes not only in winning but winning in style. We want to pass on those values to the youngsters of this country,” said the Barcelona chief.
