SINGAPORE (27 November 2024) – Leading global sports marketing agency SPORTFIVE, the ASEAN Football Federation’s (AFF) exclusive commercial partner has awarded Leisu Sports streaming rights for the two major AFF national team and club events – the ASEAN Mitsubishi Electric Cup™ 2024 and the ASEAN Club Championship Shopee Cup™, in China.
Through this collaboration, SPORTFIVE and Leisu Sports, a leading sports streaming platform in China aim to bring premium ASEAN football programming to the Chinese market while extending the reach of the ASEAN Mitsubishi Electric Cup™ 2024 and the ASEAN Club Championship Shopee Cup™ beyond Southeast Asia.
Jerry Wang, Managing Director of SPORTFIVE Greater China, said: “Through our partnership with Leisu Sports, football fans in China will be able to follow all the action and excitement from ASEAN’s top two competitions. We look forward to working with Leisu Sports to deliver quality, engaging ASEAN football content from the ASEAN Mitsubishi Electric Cup™ 2024 and the ASEAN Club Championship Shopee Cup™ including real-time match data and in-depth statistical analysis during live streams to their growing China-based audience.”
Programming for the ASEAN Mitsubishi Electric Cup™ 2024 and the ASEAN Club Championship Shopee Cup™ matches will be available on www.leisu.com and the Leisu Sports app.
The ASEAN Mitsubishi Electric Cup™ is the region’s leading football event and will be returning for its 15th edition this year, with Thailand looking to successfully defend the title won in 2022 with a 3-2 aggregate win over Vietnam in the final. The month-long tournament kicks-off on December 8th.
The inaugural ASEAN Club Championship Shopee Cup™ kicked-off on August 21st this year with 12 of the leading clubs from around Southeast Asia drawn to face one another in the first official competition of its kind in the region.
For more information about the two events, please visit https://aseanutdfc.com/ and @aseanutdfc on Instagram, Facebook, TikTok, YouTube and X.
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