GRASSROOT DEVELOPMENT FOR GAWAD KALINGA

Danny Moran, the former president and owner of Red Ribbon Bakeshop and Ed Formoso, ex-rockstar and pinoy record producer – have agreed to start the initiative with the first sponsorship going to Gawad Kalinga.

Gawad Kalinga is a poor community close to Moran’s heart and whose only football team was born from an initiative of Formoso just over a year ago.

Moran has volunteered to finance the project and agreed to tap ‘Paolo Panadero Inc.’ – a livelihood program that he created for Gawad Kalinga as a partner.

“The concept is to initially teach Gawad Kalinga children to appreciate and love the game, organizing them into teams to play and have fun. Our aim is to promote the idea that football can be played everywhere and in every way,” said Formoso.

“As a 10-year-old we played among cousins and friends in a cemented area with two light posts, a meter apart, as our goal.

“And about two years ago, my teenage daughters and nieces played in the back garden using two mono-block chairs as goals.”

COURTESY OF THE MANILA TIMES