YANGON (29 Sept 2012) – The Myanmar Football Federation (MFF) gained further milestone with the recent signing of Digicel as a sponsor of the national federation for the next three years.
Digicel is a mobile telecommunications company based in Jamaica and where they have presence in over 30 countries including Myanmar. With former Liverpool great John Barnes as a brand ambassador, Digicel has built up a strong involvement in youth sports development programmes.
They started youth football training in the Caribbean, and has expanded to Africa as well as Southeast Asia and where last week, Barnes was in Yangon conducting a four day clinic with 70 young coaches and players who have been selected from the national MFF Under-12 Digicel Cup 2012.
“A lot of positive things have happened since Digicel came in. We want to support Myanmar football at all levels. We want to help restore the glory Myanmar football had in 1960s,” said Vanessa Slowey, chief executive officer of Digicel Asia Pacific.
“Digicel’s support and sponsorship will have a big role to play in youth development and John Barnes is the ideal man given his football skills and technique.”
Following the signing with MFF, Digicel had already sponsored the recent qualifying round of the 2013 AFC U-22 qualifiers.
They will also sponsor the Myanmar men and women national teams, the MNL knockout competition 2012, as well as youth development programs for the Under-12, Under-14 and Under-16.
They were also sponsor the Myanmar referees Committee.
