CALTEX TO FUEL AFF SUZUKI CUP

Formerly known as the Asean Football Championships, the tournament is the biggest and most prestigious football competition in the Asean region for over ten years.

And this year, the event will be co-hosted by Thailand and Indonesia in December, following a five-team qualifying tournament in Cambodia in October.

The AFF Suzuki Cup sponsorship reinforces Caltex’s brand platform of ‘What Drives You’.

The competition is about high performance, resilience, stamina, strength of character and integrity, which are values embraced by Caltex and its employees.

“We are excited to kick off our sponsorship of the AFF Suzuki Cup,” said Brian Fisher, Integrated Marketing Manager, Asia Pacific, Chevron International Pte Ltd.

“We know how proud and enthusiastic the communities in which we serve are when it comes to the tournament. We can’t wait to help fuel this passion through the support of our network of Caltex stations regionally, as well through as our lubricants brands, Havoline and Delo.

“This is another great development for the AFF Suzuki Cup,” said Asean Football Federation President, HE Tengku Tan Sri Dato’ Seri Ahmad Rithauddeen.

“Caltex is a well-known brand throughout the Asean region and I am sure the involvement of Caltex will help power the AFF Suzuki Cup to greater heights.

Following the draw, the stage is set for a thrilling tournament that will energise the teams, excite the fans and emphasise the great strides forward that have been made in Asean football,” he added.

Singapore-based World Sport Group, the exclusive marketing partners of the Asean Football Federation and the organisers of the AFF Suzuki Cup sealed this multi-year deal.

“We are delighted to partner with Caltex, an established global brand whose values are very much aligned with the values of the AFF Suzuki Cup,” said Ian Mathie, Senior Vice President, Football – South Asia, Asean and Australia.

“While Caltex’s partnership will no doubt contribute to the event’s success and ensure that the AFF Suzuki Cup continues to remain Southeast Asia’s ratings leader, we are also confident that this event will help to fulfil the brand’s broader marketing and sponsorship goals in the region.”

Singapore has won the last two editions of the tournament and the Lions will be the team to beat in December.

Co-hosts Indonesia and Thailand will join defending champions Singapore, Vietnam, Malaysia and Myanmar in the finals from 5-28 December.

Cambodia, Brunei, Laos, the Philippines and Timor Leste will battle it out in Phnom Penh from 17-25 October for the two remaining slots in the finals and a chance to win the prize money of USD 100,000.