ASEAN Mitsubishi Electric Cup™ 2024 smashes records with unprecedented broadcast viewership of 541.5 million and 12.7 billion social media video views

SINGAPORE (4 April 2024) – A record 541.5 million average viewers predominantly across the ten ASEAN markets tuned in to television and digital streaming channels to watch the ASEAN Mitsubishi Electric Cup™️ 2024, while over 131,000 videos about the event posted on social media generated cumulative views of 12.66 billion contributing towards the 19.6 billion…