YANGON (26 Feb 2013) – Be prepared to have a 100PLUS at the next Myanmar Football Federation (MFF) event as 100PLUS had just been appointed as the official hydration partner for the governing body of football in Myanmar.
This year will be exceptionally critical for sports in Myanmar as the country prepares to stage the South East Asian Games in December 2013. This event will be a significant milestone in Myanmar sporting history as they embody the new Myanmar spirit in the eyes of Myanmar people and the world.
100PLUS together with MFF will take the lead to champion the development of football towards a strong showing in the coming SEA Games.
Flanked by members of the Myanmar National Football Team, Graham Lim, Country Marketing Manager for 100PLUS & Zaw Zaw, President of Myanmar Football Federation held a partnership signing ceremony in the MFF Hall of Goal Hotel to seal the partnership.
“100PLUS would like to thank MFF especially Zaw Zaw, MFF President & Sue Aung, Marketing & Sponsorship Director for their support and commitment to the partnership” said Graham.
Since 100PLUS was officially launched on 19th December 2013, not only has 100PLUS been striving to work towards promoting a healthier lifestyle to Myanmar but took the lead in championing Myanmar sports development as well. 100PLUS therefore decided to work closely with MFF to educate and promote the importance of hydration to all football enthusiasts & athletes.
According to Graham from 100PLUS, “Myanmar Football Federation is an excellent partner to work with as MFF not only believes in the potential of Myanmar to be a great nation in sports especially in football; MFF also passionately strives to promote a strong sporting culture.”
With the aim to promote active lifestyle and healthy living to all Myanmarese, 100PLUS aims to play the leading role in promoting sports in Myanmar and the region.
Said to be one of the most passionate game in the world, football in Myanmar enjoys the same spectacular following. The love for football in Myanmar covers all walks of life and region. From the northern highlands to the southern coastal areas, 100PLUS is making it possible for more young football talents to be discovered and their development potential raised through optimum hydration.
As official hydration partner of MFF, 100PLUS believes that hydration is not just for the competitive athletes. Hydration is equally important to the daily Myanmar life as well because two-thirds of the human body is made up of water, it is therefore essential for all who lead active lifestyles to re-hydrate constantly. Unaware, dehydration causes dizziness, light headaches, muscle cramps, nausea and headache which affects daily life and prevent us from being our best.
The hot and humid tropical weather in Myanmar all year round is another factor why the human body needs to take extra precaution from dehydration. With essential carbohydrates and minerals, 100PLUS is the perfect body quencher because it increases the rate of fluid absorption into the body.
About 100PLUS
OUTDO YOURSELF with 100PLUS – South East Asia’s No. 1 isotonic drink, 100PLUS is a specially formulated ‘thirst and body-quencher’ that helps to replenish lost fluids, energy and electrolytes to combat the effects of dehydration, heat, and exertion – enabling you to achieve peak performance in your daily active lifestyle.
100PLUS hydrates you with its optimal combination of carbohydrates, electrolytes and fluids for quick and efficient replenishment of the body, better than water can. 100PLUS as an isotonic helps to accelerate the body absorption of fluids and at the same time, provides an immediate source of energy needed by the muscle tissue.
100PLUS is available in 330 ml cans at all leading stores.
100PLUS is approved by the Singapore Health Promotion Board to carry the “Healthier Choice Symbol” which reflects it being the perfect daily hydration drink.
For more information on 100PLUS, please join 100PLUS facebook page at www.facebook.com /100PLUSmyanmar
